“Purpose and Corporate Societal Engagement: Key Levers for Innovation, Engagement, Mobilization and Shared Value Creation”: General Session

This presentation will demonstrate how anchoring an organization’s strategy in a societal purpose, and acting through a carefully designed corporate engagement strategy, powerfully contributes to innovation, employee and stakeholder engagement and shared value creation. General data will be shared around these topics and concrete, applied research will demonstrate how purposeful partnerships and participative approaches raise the level of engagement and create the conditions to ensure sustainable impact, both for businesses and society, helping to create a virtuous cycle of positive change.

After participating in this workshop, participants will be able to:

  • Understand how purpose and corporate societal engagement play a critical part in organizational strategy and performance while engaging employees and stakeholders in a sustainable manner
  • Speak of concrete examples of strategies and partnerships that demonstrate corporate societal engagement and the results they create for businesses and society
  • Understand how anchoring a participative and change management approach in all strategies and partnerships leads to innovation, adaptability and ultimately the sustainability of engagement, actions and results

Event Timeslots (1)

Friday, Oct 18
Lucie Bourgeois, Founding President at Umalia Montreal